Start-ups create a webinar platform where they add various types of content and make the event more immersive and knowledgeable for the audience. However, you can even make the most of the webinar content by repurposing it.
Yes! You can get more audience attention and engagement by repurposing your webinar content. If you are still confused, how? Then this blog has numerous creative ways that can help you reuse your event content and make it more effective for your brand awareness.
How Can Startups Repurpose Content from Webinars?
7 Innovative ways startups can repurpose their webinar content are as follows:
1. Create text transcripts of your videos
You have the chance to change your live webinar into a text transcript. Furthermore, the webinar services share recorded videos with the organizers. You can share that video with your writers and make them create text transcripts for your webinar.
It can change the complete experience for your audience as they can now read the text instead of sitting and watching the event. This way, you can repurpose your webinar and reach more people who are interested in your event topic.
2. Embed video transcripts into blog posts
Content is king when it comes to digital marketing. Hence, online webinar platform experts suggest writing web blogs, guest blogs, PR, and various other types of content for better promotion. You have to share detailed information about your webinar starting from how it all began, who was there as experts, what topics they covered, what supporting content and facts they used, and more.
You can create content for your own official website as well as you can publish different guest blogs and PR over different platforms. Posting a blog can be the best way to reach a global audience and create a buzz about your event.
3. Repurpose by Updating Older Content
If you have some blogs, social media posts, or any other content ready already, you can also think of updating your latest event information in it. Furthermore, the best webinar platform experts suggest writing content every year when you host a webinar. You can create a user journey with your one blog.
First, write about the webinar like a topic, time, date, speakers, sessions, duration, and other data. Second, update the event content when the event is live. Third, update the content when the event ends, sharing how it was and other data.
4. Attach to Your Emails
You can use the different data to attach to your emails. Furthermore, you can generate emails from the start of your webinar planning, execution, and end. Hence, you have to keep your audience updated about the event through email as well. Emails are the most trustworthy and reliable aspects as reminders and information sharing.
5. Pull out quotes for social media
Social media is the most powerful and influential platform where you can make a trend and reach success. Hence, the virtual webinar platform experts suggest creating quotes, innovative posts, captions, headlines, and other aspects for various social media channels.
Every platform has its own limitations and guidelines. So, you have to keep all those factors in mind while creating your posts. You can use the webinar content to attract an audience and engage them again with your brand.
6. Record Your Podcast Sessions For Social Media
Video is not always effective when it comes to reaching a global audience with live webinar repurposing. Hence, you have to choose a different and unique idea to make your way in the repurposing. So, you can choose to create podcast audio for your social media.
It can help you reach the global audience without the hassle and make them know what you have done in the webinar. Video can be difficult to engage them so you can opt for audio streaming. They can listen to the complete conversation and get the complete knowledge they have missed in the live webinar.
7. Create an On-Demand Platform
You can opt for an on-demand webinar. It is the best way to keep your event stay for a longer time and let the audience watch and enjoy the event recording across the globe. You can get all the recorded webinar clips from the best webinar solution. Hence, you just have to edit and trim them to make small clips. Also, you can add graphic effects to your event videos for a more attractive and seamless experience.
So, these are the various innovative ways that can be helpful in repurposing content from Automated webinars for startups. Furthermore, you can achieve complete and high-quality recordings from the best live webinar services. You can create small clips of every session making it easier to understand. Share this content online on various platforms and increase your chances of sales and getting more people at your next webinar.
Hope, you will find this article beneficial in learning innovative ways to repurpose your webinar content without the hassle