Imagine a scenario where you’re dealing with multiple clients online while enjoying a relaxing time beach or moving from one city to another. Similarly, you’re even connecting with numerous people at the same time through your virtual clone. You’re fixing business deals, getting new clients and networking without leaving your comfort zone.
This feeling of omnipresence is quite thrilling, isn’t it? That’s why the recent social marketing phenomenon, Metaverse, brings such possibilities for fast and effective digital marketing modes.
Now, the term ‘Metaverse’ is quite new among the audience. So, let’s get an overview of Metaverse and where it has been derived.
What is Metaverse?
In 1992, novelist Neal Stephenson first coined the term ‘Metaverse’ in his novel Snow Crash. Here, he visualises a renewed world and beams with virtual reality. He also adds that people will switch to different avatars to mark their presence in any part of the world. Some even use this means to escape from dystopian reality.
So, don’t you think this term was coined way ahead of its time?
The word ‘meta’ means beyond, and the term is amalgamated with the universe. That means ‘Metaverse’ brings a new simulated spectrum that shares with virtual entities such as – block chain, virtual reality (VR), augmented reality (AR) and social media platforms.
But how is the Metaverse impacting digital marketing and online businesses?
With that, I’ll take you to the next part of this blog – the impact of Metaverse on businesses and digital marketing.
5 Ways Metaverse Will Impact Online and Digital Marketing
Nowadays, no one bothers about print advertisements, pamphlets or hard-copy catalogues. It is mainly because of the speediness that most of these online forums provide to make optimum usage. Alongside, online marketing and technology have brought a pace to business interactions, engagement with potential clients, product sharing and more.
According to research, Metaverse will grow and become a $400
billion business by 2025. Therefore, Metaverse will provide a lucrative space for business growth.
Let’s check a few impacts that will take place with its extensive use:
- Increased Event and Tourism Marketing
During the pandemic, you had a glimpse of webinars, virtual tours and events without leaving your comfort space of home or office. Thus, the Metaverse takes such virtual tours to other redefined levels.
In such spaces, you can interact virtually with different peers and colleagues. Besides interaction, Metaverse will allow you to mark your virtual presence.
Are you wondering about having a virtual basketball round or wishing to visit Dali’s house virtually? You can do that in Google Arts and Culture and visit Dali’s house or Louvre Museum just from the comfort of your home.
Thus, many event and tour companies can use this medium to provide a virtual space to conduct events, and people can stay connected without leaving their comfort space.
- Enhanced Social Media Platforms
According to tech news, most of the audience knows that Mark Zuckerberg founded Meta, and both Facebook and Instagram have become a part. Then, what about other social media platforms?
There is a high chance that Snapchat and TikTok will soon join the bandwagon as they already offer AR experience with numerous filters. Thus, you will quickly see different avatars interacting from innumerable platforms, resulting in a fast-pacing medium to share a myriad of content.
- Easy and Accessible Cross-Channel Marketing
Metaverse and digital marketing rely on cross-channels. From Mathew Ball’s research on Metaverse, you can see that such platforms contain a mix of numerous online and physical, private and other modes of networks. Some of the recent top Metaverse networks are –
- The Sandbox
- Somnium Space
With such platforms, you can market and reach your targeted audience through different platforms. These Metaverse platforms are game-changers, bringing additional space to connect directly with the audience. Hence, this compelling factor increases the audience’s participation and results in brand consistency.
For instance, Shopify partnered with Spotify and Uber Eats on 2022’s Summit inside the Metaverse to host a virtual convention to expand the potential audience size. Likewise, new digital marketers will also get numerous opportunities and multiple brand windows to show their products and services without any extended physical space.
- New Modes in SEO will Prevail:
In recent times, SEO is constantly changing. Likewise, many companies are optimising their search methods every day in little ways. With the existence of visual and voice search, the Metaverse can rapidly allow marketers to adapt to new search optimisation modes.
Moreover, some marketers must rely on such modes to find new claims to participate in virtual platforms and communities. Therefore, naming your brand with accurate images and keywords will become simple with Metaverse.
- Room for Experimenting With New Content Forms:
As virtual and augmented realities are the new modes for content creation, many companies are already taking slow steps. Such new forms of content have opened a new gate in content and inbound marketing. In addition, the 3D-generated content also opened a new method for content creators to follow.
For instance, if you follow Instagram, you’ll see that many content creators are creating new filters and avatars to enhance their pictures. Such types of content will hugely impact the creation of digital and inbound marketing as these heavily rely on SEO.
You can also find ways to experiment and test new modes to improvise your product. The more you try, the better you’ll be able to comprehend and find new ways to market your product in the Metaverse. If any rival brands haven’t joined the Meta world, your product and company will be far ahead of your competitors. To do so, you must start experimenting, creating and optimising your campaigns.
Metaverse will soon become a new learning curve for brands and technology to bring a radical change in digital marketing. Such aspects will quickly affect marketing and growth regardless of any industry and type of business. Thus, Metaverse will bring a new world to connect physical entities with immersive online platforms to generate data, content and interactions.
Along with online marketing, many people will find new ways to create content and find new challenges to make a futuristic yet tech-advanced world. Thus, Metaverse is the future!So get connected to the Metaverse before it gets too late! Good luck!
Author Bio: Joan Davies is a digital marketing researcher in the UK. She’s associated with do my assignment and do my homework writes various papers on digital marketing. In her free time, she loves to kayaking and travel.